PHOTOGRAPHY — CREATIVE PRODUCTION —

Héloïse Vybiral is a photographer, creative producer and model working between France and Egypt.

Her work moves between documentary, fashion and emerging cultures, combining an intimate approach to photography with creative direction and production.

Working both in front of and behind the camera, she develops and produces visual projects from concept to completion, collaborating with artists, brands, photographers and creative teams.

Drawn to moments where emotion, natural light and intimacy naturally emerge, Héloïse approaches photography as a way of observing, understanding and connecting with the world around her. Her work explores themes of trust, friendship, love, transmission and legacy, often through intimate portraits and everyday moments.

Working primarily with medium-format film, alongside digital photography when the project calls for it, she develops a visual language that is both instinctive and considered. Her years spent living and working across different countries have shaped a perspective grounded in curiosity, human connection and cultural exchange.

Alongside her photographic practice, Héloïse works as a creative producer, developing and producing visual projects from concept to completion. She works across creative development, casting, location scouting, production, logistics, team coordination and on-set management, collaborating with artists, photographers, filmmakers, brands and creative teams.

Her experience as a model also gives her a first-hand understanding of the image-making process, both in front of and behind the camera. This dual perspective informs the way she approaches people, poses, movement and collaboration on set.

Originally from France and having spent several years in Cairo, she now works between France and Egypt, bringing together a sensitivity to image with a hands-on approach to creative production.

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